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Freelance Copywriting Jobs: General Descriptions


There are plenty of freelance jobs and one of them is copywriting. A copywriter is a person who creates creative texts for advertisements, marketing, and promotional brochures, slogans, audio scripts, and other public relations outlets. They write words for the advertisements that you find in newspapers and magazines. They also write for radio advertisements and television commercials. Copywriters are the people who write words for billboards, slogans, taglines, flyers, press releases, coupons, internet content and so much more.

Web-based copywriting is perhaps the fastest growing area of writing. There are many sites like Odesk, Freelancer, Elance, and other similar sites that offer great opportunities for copywriters to showcase their skills and make a living out of the jobs.

There is no limit to the number of specific niches that a freelance copywriter can write about. Some of these niches include press releases, fashion, healthcare, technical, real estates, stock markets, tourism, hobbies, law, medical, political campaigns, sports, etc.

But do you know what are the roles and responsibilities of a freelance copywriter? A good copywriter must be able to submit quality content to the client. This is very important.

  • Must have excellent writing talent
  • Must brainstorm and come up with new, creative ideas
  • The content must be short, precise, and to the point. It also must be eye-catching and easy to read.
  • He/she must also be able to work on multiple projects at once, meet and beat deadlines, flexible to meet a client’s needs at all times; even when the client needs a rush job,
  • Must be able to communicate effectively with the client
  • Must be well-organized, act as own boss and be able to market him/herself properly.

It’s very important for a copywriter to have those characteristics so as to be an effective and efficient writer. The other thing that a good copywriter should have is good qualification and training. Most freelance copywriters do not have a formal education or any training in advertising. It’s something they pick up from the internet. Others have had experience working for advertising agencies before going in their own directions.

The rates for the services of copywriters vary depending on various things. However in general, all copywriters do make good money. Most of them are fulltime copy writers while others work part-time. Just as there are numerous freelance job opportunities in online content writing, there are also many freelance job opportunities in Web copywriting. Due to the large number online jobs today, good copywriters will be in high demand for a long time.